Graduate Profile

Graduate Profile of Bachelor of Arts (Honours) in English for Professional Communication

Qualification Title

(in English and Chinese, if applicable)

Bachelor of Arts (Honours) in English Studies

英國語文(榮譽)文學士

Qualification Type

(e.g. Bachelor Degree)

Bachelor Degree

QF Level

5

Primary Area of Study/Training

Languages and Related Studies

Other Area of Study/Training (if any)

English Language

Programme Objectives

Existing Programme Objectives :

PO1

Enable graduates to acquire and internalize all the generic and intellectual skills as well as communication skills as prescribed for QF Level 5 (vide Generic Level Descriptors).

PO2

Empower graduates to evolve into knowledgeable intellectuals, highly proficient and articulate in effectively communicating English.

PO3

Empower graduates to mediate effectively between clients and practitioners in one of the two streams of business and technical communication and media communication (of their choice).

PO4

Enable graduates equipped with both professional communication skills and a knowledge base of the relevant sector, to function in a specialist environment (of the local commercial, industrial, publishing, or media sector) meaningfully and usefully in contributing to successful completion of practical assignments on the job.

Proposed Programme Objectives effective from 2022-23:

PO1

Enable graduates to acquire all the generic and intellectual as well as communication skills as prescribed for QF Level 5 (vide Generic Level Descriptors).

PO2

Enable graduates to evolve into knowledgeable individuals, highly proficient and articulate in English and appreciative of the cultural, historical, socio- political, aesthetic, and philosophic backgrounds behind the English language.

PO3

Empower graduates to mediate and communicate effectively in areas of business, technical, media, and publishing sectors.

PO4

Enable graduates with the above skills to cultivate a life- long learning attitude.

Programme Intended Learning Outcomes

Existing PILOs :

Upon completion of the Programme, students should be able to:

PILO1

Communicate with a high-level English proficiency in all practical situations and in particular in a specific commercial, industrial, media, publishing, or any other relevant environment.

PILO2

Function linguistically in the English medium, using English as a world language, in situations in which subtle features and characteristics of the English language figure prominently.

PILO3

Demonstrate a working knowledge base requisite for operation in the commercial, industrial, media or publishing sector.

PILO4

Demonstrate a good grounding in the literature, linguistics, history, and philosophy of the English- speaking nations so as to be culturally sensitive.

PILO5

Foster,promote,andsharpen criticalthinking, creativity, problem-solving, and decision-making skills.

PILO6

Consolidate, further develop, and inter-relate Programme and individual course aims, intended learning outcomes, and course content holistically.

PILO7

Synthesise knowledge, understanding, skills, and experience towards cultivating a lifelong propensity and capability of applying and furthering these elements to achieve a whole-person development towards advancing the academic and pedagogical goals and fruits of the Programme for lifelong learning and for bridging East and West in cultural and intellectual terms.

Proposed PILOs effective from 2022-23 :

Upon completion of the Programme, students should be able to:

PILO1

Demonstrate English proficiency in all practical situations and in particular commercial, industrial, media, publishing, or any other relevant environment.

PILO2

Function competently in the English medium, using English as a world language, in situations in which subtle features and characteristics of the English language figure prominently.

PILO3

Build a good grounding in the literature, linguistics, and cultural backgrounds of the English-speaking nations so as to be culturally sensitive.

PILO4

Develop critical thinking, creativity, problem-solving, and decision-making skills.

PILO5

Cultivate a lifelong propensity and capability of applying the integrated skills of language and communication towards a whole-person development.

Education Pathways

Articulation to further studies at both local and overseas universities and other institutions of higher.

Employment Pathways

Positions in companies/ firms/ organizations in commercial, industrial, media, publishing, logistics, etc.; executive and administrative grade in the Civil Service, financial and banking sectors, teaching in secondary schools, etc.

Minimum Admissions Requirements

General Entrance Requirement (for DSE Graduates)

Subject

Level Requirement

Chinese Language1 Level 3

Level 3

English Language

Level 3

Mathematics

Level 3

Liberal Studies or Citizenship and Social Development

Level 2 or Attained (A)

Elective subject2

Level 2 in one subject

OR

Accredited Associate Degree or Higher Diploma from local educational institutions

OR

Be an overseas applicant (admitted on a case-by-case basis)

OR

Be a mature applicant of at least 23 years of age

Operator (in English and Chinese, if applicable)

Chu Hai College of Higher Education

珠海學院

1. For non-Chinese speaking (NCS) applicants, he/she must obtain one of the following Chinese Language qualifications as the equivalent of HKDSE Chinese Language:

Applied Learning Chinese: Attained or above; GCSE / IGCSE: Grade C or 4 or above; GCE A-level: Grade E or above.

2. Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.

ADMISSION