Aims and Objectives

Programme Aims

The programme aims to achieve a tripartite objective, namely: to enable students to become lifelong learners with a special focus on the English language; to provide an opportunity for students’ whole-person development; and to enable students to acquire skills and knowledge appropriate to a variety of career pathways. In addition, on account of our close partnership with an overseas university, the Department of English helps students develop an international dimension in their academic and professional pursuits.

Programme Objectives

1. To enable graduates to acquire and internalise all the generic and intellectual skills as well as communication skills as prescribed for QF Level 5 (Generic Level Descriptors);

2. To train graduates to become knowledgeable citizens, highly proficient and articulate in effectively communicating in English as the international lingua franca and appreciative of the cultural, historical, socio-political, aesthetic and philosophic background of the English-speaking nations;

3. To train graduates in one of the two streams of business and technical communication, and media communication; and

4. To enable graduates to function professionally through the medium of English in a specialist environment (commercial, industrial, publishing, or media) and thereby make a positive contribution to society.

Programme Intended Learning Outcomes

On completion of the English Programme graduates will be able to:

Communicate with a high level English proficiency in all practical situations and in particular in a specifically commercial, industrial, media, publishing or any other relevant environment;


Function linguistically in the English medium, using English as a world language, in situations in which subtle features and characteristics of the English language figure prominently;


Demonstrate a working knowledge base requisite for operation in the commercial, industrial, media or publishing sector;


Demonstrate a good grounding in the literature, linguistics, history and philosophy of the English-speaking nations so as to be culturally sensitive;


Foster, promote and sharpen critical thinking, creativity, problem-solving and decision-making skills;


Consolidate, further develop and inter-relate Programme and individual course aims, intended learning outcomes and course content holistically; and


Synthesise knowledge, understanding, skills and experience towards cultivating a lifelong propensity and capability of applying and furthering these elements to achieve a whole-person development towards advancing the academic and pedagogical goals and fruits of the Programme for lifelong learning and for bridging East and West in cultural and intellectual terms.