| Syllabus Description |
| 1. The Basic Communication Theory: Purposes of Communication
2. Encoding, channel, medium, noise, decoding, feedback 3. Matching input and output of successful communication 4. The significance of the medium and channel 5. Verbal and non-verbal communication 6. Inseparability of Message and Media
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| Pre-requisite | Non-permissible Courses |
| Nil | Nil |
| Teaching Schedule |
| Week 1-2 The Basic Communication Theory: Purposes of Communication
Week 3-4 Encoding, channel, medium, noise, decoding, feedback Week 5-6 Matching input and output of successful communication Week 7 Essay Tutorials Week 8-9 The significance of the medium and channel Week 10 Verbal and non-verbal communication Week 11-12 Inseparability of Message and Media Week 13 Presentation and Summary
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| CILOS |
| Upon successful completion of the course, students should be able to:
1. Define major concepts and theories related to communication; 2. Explore essence and implications of the Basic Communication Theory; 3. Identify factors that affect the communication process and may even cause communication breakdowns; 4. Explore the inter-relationships between verbal and non-verbal communication; 5. Explore the extent to which the “Medium Can be the Message”; and 6. Apply communication skills to strike a balance between personal differences and similarities.
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