Aim and Objective


Programme Aims

The Programme aims to achieve a tripartite objective, namely: to enable students to become lifelong learners; to provide an opportunity for students’ whole-person development; and to enable students to acquire skills and knowledge in demand on the local job market. In addition, on account of our close partnership with an overseas university the Department facilitates students to develop an international dimension in their academic and professional pursuit, an element much advocated by the University Grants Committee (UGC) as indicated in the UGC Report released in 2010.

Programme Objectives

  • Enable graduates to acquire and internalise all the generic and intellectual skills as well as communication skills as prescribed for QF Level 5 (Generic Level Descriptors);
  • Train graduates into knowledgeable and even erudite intellectuals, highly proficient and articulate in effectively communicating in English as the international lingua franca and appreciative of the cultural, historical, socio-political, aesthetic and philosophic background of the English-speaking nations;
  • Train graduates into experts in one of the three streams of business and technical communication, media communication, and translation and interpreting (of their choice); and
  • Enable graduates to function in a specialist environment (of the local commercial, industrial, publishing, or media sector) meaningfully and usefully in contributing to successful completion of practical assignments on the job.

Programme Intended Learning Outcomes

On completion of the English Programme graduates will be able to:

  • Communicate with high-level of English proficiency in all common situations and in particular in a specifically commercial, industrial, media, publishing or translation environment;
  • Function in the English medium in situations in which subtle and “peculiar” features, attributes and characteristics of the English language figure prominently, having acquired and internalised such elements in their training;
  • Demonstrate a working knowledge base as well as possession of appropriate practical skills requisite and indispensable for operation in the commercial, industrial, media, publishing and translation sector as the case may be (by their choice);
  • Demonstrate a good grounding in the literature, linguistics, history and philosophy of the English-speaking nations so as to be culturally sensitive and to fruitfully apply such an appreciation in any given situation to good effect;
  • Foster, promote and sharpen critical thinking, creativity, problem-solving and decision-making skills;
  • Consolidate, further develop and inter-relate Programme and individual course aims, intended learning outcomes and course content holistically; and
  • Synthesise knowledge, understanding, skills and experience towards cultivating a lifelong propensity and capability of applying and furthering these elements to achieve a whole-person development towards advancing the academic and pedagogical goals and fruits of the Programme for lifelong learning and for bridging East and West in cultural and intellectual terms.